We’re a global consultancy serving clients in over 60 countries and 22 languages.

Our Company

The Pacific Institute® is a global consultancy with over four decades of expertise in delivering customized solutions that empower organizations and individuals to improve performance and reach their full potential. Founded in 1971 in Seattle, Washington, we’ve served clients in over 60 countries and 22 languages. We’ve worked with over half of the current Fortune 1000 companies, as well as governments, educational institutions, professional athletes and sports teams, and other organizations. To date, more than 6.5 million people around the world have participated in our programs.

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Selling Points

Our Mission & Values

Our Mission

As we continue to expand our reach around the world, our mission continues to guide our work:

We affirm the right of all individuals to achieve their God-given potential. The application of our education empowers people to recognize their ability to choose growth, personal freedom and personal excellence. We commit ourselves to providing this education, all over the world, through all means that are just and appropriate to help individuals reach their full potential, enriching their lives and all of humanity.

Our Values

Our values guide every aspect of our business. We believe they’re a vital contributor to our company’s effectiveness and our clients’ success.

We’re committed to:

  • Delivering high-quality, customized solutions that drive results
  • Offering our clients unmatched service based on their unique needs
  • Creating opportunities for our people to thrive and grow
  • Operating as a global community, collaborating across borders

Co-Founders

Lou Tice

Lou Tice

ABOUT LOU
Diane Tice

Diane Tice

In 1971, Diane and her late husband, Lou Tice, founded The Pacific Institute. Diane was instrumental in the creation of the many programs offered by The Pacific Institute. A popular keynote speaker and educator, Diane’s determination helped The Pacific Institute’s curriculum reach teachers, children, businesses and teams around the world.

Diane has had a particular passion in youth education and she was closely involved in an initiative with the Guatemala Ministry of Education that has seen 12,000 first-grade teachers undergo the curriculum. Diane will now serve as Global Ambassador, representing the Institute at events around the globe, spearheading special initiatives and continuing her work with such causes as Human Trafficking, Veterans and youth development.

The Pacific Institute Leadership Team

Joe Atteridge

Joe Atteridge

As Managing Partner of The Pacific Institute, Joe Atteridge oversees the companies strategic growth initiatives and financials. Joe Atteridge brings 35 years of global experience in key leadership positions with both large and small organizations to his new role.

In 2002, started Inside Results, LLC, a consulting business affiliated with The Pacific Institute, which later grew into The Pacific Institute U.S. Operations team. As CEO of that team, Joe built a highly capable team that has been directly involved with many of the Institute’s largest clients in the areas of organizational performance, leadership development, and building constructive cultures helping them generate significant results.

Joe previously was COO at REZsolutions Inc., a worldwide hospitality industry technology leader, and prior to that was President of AMR Information Services (AMRIS) and a VP at American Airlines, both companies were part of the AMR Corporation family.

Rosie Baker

Jack Fitterer

As Executive Advisor, Jack Fitterer assists Joe, Scott and the organization in the development and integration of the business around the globe. Jack is the former CEO of The Pacific Institute during which he time he was instrumental in the transition of the business following the passing of Founder and master educator, Lou Tice. He has 37 years of leadership experience with the organization, playing a key role in its continued development.

He has 37 years of leadership experience with the organization, playing a key role in its continued development. Jack joined the Institute in 1978 to expand its international presence. Working alongside founders Lou and Diane Tice, Jack helped establish the Institute as a global consultancy. During his tenure, he has worked closely with businesses, foundations, and governments around the world, empowering them to improve performance and reach their full potential.

A former high school teacher, administrator and coach, Jack first met Lou Tice when they were teachers and coaches together at Kennedy High School. Jack was admitted to the Kennedy High School Hall of Fame for his many contributions to education and athletics.

Scott Sproull Cropped

Scott Sproull

As CEO of The Pacific Institute, Scott is responsible for the strategic leadership and development of the global business. In his role, Scott leverages his extensive sales, marketing and leadership experience, in both small and large enterprises, to help The Institute bring practical educational and consulting programs to assist individuals and organizations to increase performance and realize their true potential.

Prior to joining The Pacific Institute, Scott helped develop a number of start-up organizations and small businesses in various industries including entertainment, technology and healthcare. Previously, Scott worked for 17 years with GlaxoSmithKline, a global healthcare company. Scott was responsible for the marketing team that managed one of the company’s largest brands, led a large sales team as Vice President of Sales and drove a national initiative focused on better health management as Vice President of Reputation and Strategic Initiatives.

Scott earned a Bachelor of Science degree in Chemistry from Saint Mary’s University and a Master of Science degree in Biochemistry from Dalhousie University, both located in Halifax, Nova Scotia.

History

The Pacific Institute® was co-founded by Lou and Diane Tice in 1971 in Seattle, Washington. After a period of rapid growth, in 1980 we expanded beyond the U.S. and Canada. To date we’ve served clients in over 60 countries and 22 languages.

Our educational programs have evolved over the years to leverage new formats and technologies; however their core principles remain the same. We’re steadfastly committed to empowering organizations and individuals to free themselves from self-imposed limitations, improve performance, and reach their full potential.

Over the past four decades our work has driven significant transformation, helping to establish infrastructure in post-apartheid South Africa and to foster peaceful discussions in Northern Ireland; empowering the education sector of Guatemala and the Mo tribe of Ghana; guiding Fortune 1000 companies down a path toward better productivity; and leading Olympic athletes to victory.

Following the passing of Lou Tice in 2012, our leadership team is dedicated to carrying his legacy forward.

May 1970
May 1970
The first LIVE teaching seminar presented by Lou Tice in Seattle, Washington, USA. The Pacific Institute is officially established as "a corporation dedicated to human fulfillment."
January 1976
January 1976
The Pacific Institute® develops the world’s first video-based, facilitated education, called Achieving Your Potential®, and implements a “train the trainer” model for corporate engagements.
September 1980
September 1980
The opening of an office in Perth, Australia marks the beginning of international expansion for The Pacific Institute®. It is followed in 1982 by the establishment of Tice Seminars Ltd. in London.
July 1986
July 1986
The Pacific Institute® opens an office in South Africa with the goal of putting a positive cultural infrastructure in place for when apartheid eventually ended in 1994.
October 1989
October 1989
Simon and Schuster’s Prentice Hall Division publishes Lou Tice’s first retail book, A Better World, A Better You.
March 1991
March 1991
The 20-year anniversary of The Pacific Institute® Inc. is marked by a two-day collaboration between Lou Tice and Stanford University’s Dr. Albert Bandura. Dr. Bandura is the most-referenced living psychologist according to the American Psychological Association magazine, and his relationship with the Institute continues to this day.
March 1994
March 1994
The Pacific Institute establishes an ongoing relationship with Dr. Martin Seligman, of the University of Pennsylvania. The Institute opens offices in China, Japan and Mexico.
August 1995
August 1995
Pacific Institute Publishing premieres Lou Tice’s second book, Smart Talk for Achieving Your Potential – 5 Steps to Get You From Here to There, at The Pacific Institute® Global Leadership Conference, in Seattle, WA. It has been in continuous publication ever since.
June 1996
June 1996
The Pacific Institute® holds its Global Leadership Conference in Seattle, featuring keynote speakers General Colin Powell and Dr. Robert Spitzer, S.J. This partnership resulted in an invite to both Gen. Powell and TPI from Japanese newspaper Nikkei to attend the International Japanese-American Trade Alliance Meeting.
March 1997
March 1997
The Pacific Institute® opens a new office in Derry, Northern Ireland, in aid of resolving civil conflict in the region. Lou Tice famously managed to bring together leaders from both sides of the dispute – enemies who would ordinarily shoot each other on sight – in a peaceful manner.
December 1997
December 1997
Thomas Nelson, Inc. publishes Lou Tice’s third book, Personal Coaching for Results. Developed for coaches and mentors in every walk of life, it has become “a model of what it means to be an intelligent heart.” (Lou Tice)
February 1998
February 1998
The Pacific Institute introduces a third-party organizational culture-measurement tool. Provided by Human Synergistics®, the statistical measurement tool further validates the effectiveness of The Pacific Institute’s implementations. By this time, The Pacific Institute® works with clients in 47 countries in 14 different languages around the world.
June 2003
June 2003
The Los Angeles Leadership Conference is held by Lou Tice and Pete Carroll, then head football coach at USC. The pair establishes a partnership called the “A Better LA” project in order to reduce gang violence in South L.A. This continuing program has been extremely successful, and its contribution has been nationally recognized.
October 2004
October 2004
In collaboration with former President Álvaro Arzú and his successor, then President Oscar Berger, The Pacific Institute® implements the training of over 12,000 first- and second-grade teachers throughout Guatemala. This initiative saw the country’s student retention rates climb from 60% to more than 90%.
September 2008
September 2008
Post-Beijing Olympics, the US Olympic swim team goes through the PX2® program at the request of the team’s general manager, Mark Schubert. Many of those participants go on to claim medals and break records at the 2012 Olympics in London.
January 2010
January 2010
January 25th - Leadership Innovation Award (2009) presented to University of Alabama Crimson Tide football coach, Nick Saban, following Alabama’s BCS Championship. Saban’s relationship with TPI began in 2008, and the Crimson Tide has gone on to win three of the four BCS titles that followed.
April 2012
April 2012
The passing of The Pacific Institute® co-founder Lou Tice. Lou spent his final days challenging those around him to carry on with his life’s work: educating and empowering individuals all around the globe to an ever-greater commitment toward making “a better world.”
May 2012
May 2012
The Pacific Institute hosts Bulgarian President Rosen Plevneliev at its international headquarters in Seattle, USA. As a result of the meeting and his desire to implement significant and lasting cultural change in Bulgaria, Plevneliev and The Pacific Institute have developed an ongoing relationship
September 2012
September 2012
The Pacific Institute launches its first program to be delivered completely online, Future Perfect Thinking™. An alumni-review program, it allows the millions of TPI graduates from around the world to revisit the core concepts of The Pacific Institute’s curricula.
January 2013
January 2013
A partnership is established with former Seattle Mariners designated hitter and MLB batting champ, Edgar Martinez. This partnership is in aid of a program to focus The Pacific Institute’s proven mental technology to the fundamentals of baseball, particularly Edgar’s specialty: the swing.
April 2013
April 2013
Not for the first time, The Pacific Institute’s powerful curriculum concepts are focused on the youngest of learners, with the fully-animated series PX2® Kids! Initially available in English and Spanish, accompanying activity books reinforce the lessons learned by Louie and his friends.